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The health & fitness app uses the mobile marketing platform to drive user retention
Mumbai (September 19, 2018) — CleverTap, a leading mobile marketing platform, today announced that HealthifyMe, India’s largest and most loved health and fitness app, is using their advanced marketing automation platform to drive growth through personalized user experiences.
Since its inception in 2012, HealthifyMe has seen its user base grow to over 6 million, who rely on it for calorie tracking, water tracking, and cloud-based nutrition and fitness coaching. In addition to these features, the app uses also uses gamification to keep their users motivated.
Orchestrating strategies that use optimal channels to send the right message at the right time to the right user allows HealthifyMe to engage and retain their users across their entire digital journey. HealthifyMe plans to use CleverTap’s automated segmentation and Journeys – a visual campaign workflow to build targeted, omnichannel user engagement campaigns across various channels such as push notifications, in-app messages, and email messages to deliver contextual messages at scale.
HealthifyMe enhances user engagement by targeting users with personalized messaging and plans to use CleverTap’s machine-learning driven segmentation feature to target users based on their predominant interests, real-time activity, and app behaviors.
“We at HealthifyMe pride ourselves on being highly data-driven. Using AI, we are able to gain valuable insights on our customers’ eating patterns, choice of food, activity levels and intensity of workouts. This helps us offer highly personalised feedback and effective meal recommendations to enable customers adopt a healthier lifestyle. We are confident that through our association with CleverTap we can run more contextual campaigns to better engage our users and improve our retention rates.” said Anjan Umamaheshwaran Bhojarajan, Head of products and growth at HealthifyMe.
“Expectations from technologies that promote healthier living are at an all time high. In order to become a part of the user’s daily routine, healthcare apps must be personalized, easy to use, and offer value to their users. This is important to keep users motivated, or you run the risk of getting uninstalled.” said Anand Jain, Co-founder of CleverTap. He further added, “CleverTap’s advanced automated segmentation engine helps HealthifyMe run personalized and contextual campaigns focused at retaining users for life. With preventive healthcare set to become a $106 million industry in India2, it’s an exciting time for HealthifyMe and we’re thrilled to partner with them in their growth story.”
CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap’s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences.
Over 8,000 global brands, including Sony, Vodafone, Domino’s Pizza, DC Comics, Go-Jek, BookMyShow, and DealsPlus trust CleverTap to help them connect with users and grow their mobile apps. To learn more about CleverTap, visit clevertap.com or follow on Facebook and Twitter.
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HealthifyMe is a mobile health and fitness app that combines the power of technology with real human services to deliver measurable impact. Co-founded in 2012 by Tushar Vashisht and Sachin Shenoy, and incubated by Microsoft Accelerator, today it is India’s largest digital wellness platform catering to more than 6 million users in 200+ cities with over 350 coaches. Its app is rated 4.6/5 and has been featured by Google and Apple multiple times for its quality benchmarks. The company delivers measurable results on eating habits, fitness, and weight through tracking lifestyle, providing access to human coaches and AI nutritionist “Ria”. HealthifyMe is also a platform of choice for leading corporates and healthcare partners in India. The company has over 400 employees, with a physical presence in Bangalore, Delhi, Mumbai and Chennai. For more information, visit the HealthifyMe website.