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Mountain View, Calif, & Mumbai, India, January 12 2023 – The leading global B2B SaaS platform for customer engagement and retention, CleverTap announced its integration with Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites. This integration will make it easier than ever for marketers to leverage the power of both platforms to deliver data-driven, real-time personalized user flows for their most engaging campaigns.
CleverTap is the World’s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product. The platform is powered by TesseractDBTM – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
Storyly is the user engagement platform to embed full-screen, interactive, and captivating content format of the day, Stories in mobile apps and websites. Storyly Stories empower marketing strategies of mobile brands and enable them to engage with the audience beyond the limits of the mobile screen.
Storyly will provide marketers with a new and dynamic channel in their activities through this partnership. Using this interactive channel, CleverTap customers will be able to get invaluable zero-party data on their audiences’ preferences and needs, create new segments on CleverTap accordingly and curate user journeys to interact with their users in a way that responds directly to users’ answers.
Integrating CleverTap and Storyly will also connect the platforms in real-time through EventBridge technology, enabling Story interactions to become triggered for automated, personalized marketing messages. As a result, users will experience omnichannel campaigns curated to their needs, while marketers are able to offer a customer-centric experience with minimal hands-on effort. Additionally, users will be protected from repetitive or irrelevant messaging thanks to the real-time data from Storyly.
Marcelo Rocha, Vice President – Latin America of CleverTap comments: “We are excited about this integration with Storyly. We see this as yet another step in the right direction to create an omnichannel user experience for our customers. With Story-style content seamlessly delivering interactive experiences today, we realize the immense untapped potential it holds for growth marketers – who will now be able to leverage this format and create customized user experiences in a convenient and intuitive manner.”
Aykut Bal, Chief Product Officer of Storyly, comments: “An omnichannel experience is one of the best ways to improve the customer experience today. That means taking advantage of every channel possible, enriching them with high-quality and reliable user data, and delivering timely and relevant content in the most captivating formats. Integrating Storyly with a powerful platform like CleverTap will help marketers build user journeys that will boost mobile user engagement, conversion, and retention. Storyly Stories will add a new channel to marketers’ deck of cards, one that offers both a familiar mobile format and data collection capabilities.”
CleverTap is the World’s #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It’s the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
The platform is powered by TesseractDBTM – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Gojek, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa Johns, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter.
Inspired by transformative creativity and powered by flexibility, Storyly is on a mission to unlock the new channels in mobile to spark creativity. Through the leading mobile content format of “Stories”, Storyly empowers mobile marketers with a full-screen, blank canvas, and powerful features, helping them build long-lasting relationships and ensuring next-level user engagement.
Created by the founders of FT500 and Inc5000 company AppSamurai in 2020, Storyly is headquartered in New York, USA, with offices in San Francisco, Stuttgart, London, Amsterdam, Zurich, Tel Aviv, Bangkok, São Paulo, Buenos Aires, İstanbul, and Ankara, and offers services to over 300 brands in more than 40 countries.
To learn more about Storyly, visit: https://www.storyly.io/
Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.
Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap
does not make any representation or warranty, express or implied, as to the accuracy, completeness or
updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction
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Director, Public Relations, CleverTap