Profits, Purpose and how to keep players engaged (Part-1)
While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In this episode, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning your game mechanics with real-world charities and causes. He also explores the shortcuts and surprises you can bake into your gameplay to build excitement and brand loyalty.