Satisfying consumers’ voracious appetite for high-quality streaming content is a complex and ongoing challenge for streaming apps. And this benchmark report provides insight into how consumers engage with OTT apps and equips marketers with strategies to achieve growth through effective engagement and retention.
The top 10 metrics that OTT apps should track, including: average time to sign up, average user engagement, and average click-through rates for push notifications
How other streaming apps are dealing with the same challenges of acquisition and retention
Actionable tactics for winning both the mindshare and heart share of your viewers