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Navigating Android Updates: Best Practices for Marketers

Navigating Android Updates: Best Practices for Marketers


In the rapidly evolving technology landscape, staying updated is crucial for marketers to maintain effective communication with their audiences. The Android 13 update has ushered in a paradigm shift where user consent is now a prerequisite for push notifications. Adapting to these changes requires a meticulous approach to ensure compliance with opt-in requirements while keeping communication effective. In this blog, we will explore best practices to maximize opt-ins.

Adapting to the Android 13 Update


With the advent of Android 13 and its mandatory user permissions for push notifications, customer engagement platforms are undergoing a pivotal shift. To comply with this update, tracking opt-ins and respecting user privacy are now imperative. For in-depth insights into optimizing your Android 13 opt-in strategy, delve into our comprehensive guide in a previous blog. Here are some best practices for navigating this landscape:

  • Strategic Timing for Opt-Ins

    Introduce permission requests strategically, ideally after users have experienced the app’s value or reached a significant milestone. Craft personalized messages explaining the benefits of enabling push notifications.

  • Permission Reminders

    Introduce permission requests strategically, ideally after users have experienced the app’s value or reached a significant milestone. Craft personalized messages explaining the benefits of enabling push notifications.

  • Opt-In Within App Journeys

    Embed the opt-in request seamlessly within the app journey, such as during a tutorial, or other user interactions.

  • Respect User Preferences

    Allow users to customize their notification preferences within the app settings, providing granular control for an enhanced overall experience.

  • A/B Testing for Optimal Results

    Conduct A/B testing with different opt-in strategies to identify the most effective approach for your user base. Analyze user responses and refine the strategy accordingly.

  • Incentivize Opt-Ins

    Consider offering incentives for users who opt-in, such as exclusive discounts, early access to features, or personalized content.

  • Continuous Monitoring and Iteration

    Consider offering incentives for users who opt-in, such as exclusive discounts, early access to features, or personalized content.

  • By incorporating these best practices, you can not only ensure compliance with Android 13’s requirements but also create a positive user experience, leading to higher engagement and satisfaction.

Impact on Brand Reputation


A notable case study features one of CleverTap’s esteemed customers, a leading OTT player, experiencing an impressive 8% uplift in impression rates during the Early Access Program, leveraging the power of CleverTap’s Android Device-Level Do Not Disturb (DND) Enhancements. This uplift can be attributed to the OTT player’s ability to enhance its brand reputation by engaging with users who are truly interested in transacting and respecting the privacy of others. Customer privacy is increasingly becoming a metric of a brand’s reputation and should be one of the key tenets while building the customer engagement and retention strategy.

CleverTap’s Support for the Android Update

Our support extends to Android 12 and earlier versions, in addition to Android 13. This ensures comprehensive assistance across various versions. CleverTap stands at the forefront, supporting marketers not only to adapt but thrive in this dynamic landscape. Our platform aids in navigating the nuances of new opt-in requirements directly from the dashboard in real time, ensuring your push notifications reach users who have willingly opted in. Dive into the details in our documentation here. Our dedicated team is ready to assist with any questions or concerns you may have.


In conclusion, CleverTap’s innovative response to the Android update highlights its commitment to providing marketers with cutting-edge solutions for evolving challenges, making it an invaluable asset for those aiming to elevate their customer engagement efforts. Elevate your customer engagement strategies with CleverTap – the all-in-one engagement platform!

Posted on January 5, 2024