Innovations of 2022

Published on January 23, 2023
Reading time 16 min read
Views 5.65k

2022 was a great year! That is because you, our customers, have continuously inspired, supported, and loved our products, and the teams that built them with you. Thank you for being our inspiration! We know we are in great company when growth and retention leaders like yourselves guide and partner with us to build for a disruptive, new future.
In 2022, our product innovations, and the massive scale at which you adopted them, revolutionized how organizations think and operate their retention, engagement, and growth programs.

We achieved some incredible feats together last year

	Enabled hyper-personalization for every user interaction in real-time and at unprecedented scale!!	Set new definitive benchmarks for “rendering” push notifications to previously unreachable users!!	Enabled our customers to deeply engage heir users with in-the-moment conversations on their favorite communication channel voice!!	Democratized the power of the CleverTap platform, making it accessible to startups, early-stage businesses, and SMBs
With the launch of the disruptive 3rd Generation of TesseractDB^TM	With the invention of our proprietary push notification rendering technology, RenderMax^TM	With the industry’s first secure and contextual in-app voice calling capability, Signed Call^TM	With more than 1000 startups signing up at the very launch of CleverTap for Startups
TesseractDB^TM is the only embedded Customer Data Platform (CDP) inside a retention and engagement platform. It is uniquely purpose-built to power unlimited lookback period and data granularity to run deep AI models in real-time. This patent-pending technology reduces complexity and the total cost of ownership while delivering hyper-personalization at scale.	RenderMax^TM bypasses Android OEM delivery and rendering restrictions to boost push notification render rates up to 90%, giving CleverTap customers an edge over others. RenderMax provides an opportunity to engage even dormant users for enhanced engagement, increased conversion rates, and optimized ROI. Read More	Signed Call^TM is easy to implement with no development effort. It helps customers achieve better conversion rates, reducing their PSTN voice call costs, along with improved user trust & context. Read More	CleverTap for Startups is designed for the unique requirements of SMBs/Startups, providing all essential features to business needs to succeed. There’s also the option to customize it further with smart add-ons and the ability to choose the scale so that they only pay for what they use. Read More

Enabled hyper-personalization for every user interaction in real-time and at unprecedented scale!!	With the launch of the disruptive 3rd Generation of TesseractDB^TM	TesseractDB^TM is the only embedded Customer Data Platform (CDP) inside a retention and engagement platform. It is uniquely purpose-built to power unlimited lookback period and data granularity to run deep AI models in real-time. This patent-pending technology reduces complexity and the total cost of ownership while delivering hyper-personalization at scale.
Set new definitive benchmarks for “rendering” push notifications to previously unreachable users!!	With the invention of our proprietary push notification rendering technology, RenderMax^TM	RenderMax^TM bypasses Android OEM delivery and rendering restrictions to boost push notification render rates up to 90%, giving CleverTap customers an edge over others. RenderMax provides an opportunity to engage even dormant users for enhanced engagement, increased conversion rates, and optimized ROI. Read More
Enabled our customers to deeply engage their users with in-the-moment conversations on their favorite communication channel voice!!	With the industry’s first secure and contextual in-app voice calling capability, Signed Call^TM	Signed Call^TM is easy to implement with no development effort. It helps customers achieve better conversion rates, reducing their PSTN voice call costs, along with improved user trust & context. Read More
Democratized the power of the CleverTap platform, making it accessible to startups, early-stage businesses, and SMBs	With more than 1000 startups signing up at the very launch of CleverTap for Startups	CleverTap for Startups is designed for the unique requirements of SMBs/Startups, providing all essential features to business needs to succeed. There’s also the option to customize it further with smart add-ons and the ability to choose the scale so that they only pay for what they use. Read More

We invented innovative new ways to engage, across channels, with your customers and markets

Differentiated your emails with personalizations that vastly improves open and engagement rates	Empowered boundless creativity with the ability to build engaging email campaigns	Bridged the communication gap with the WhatsApp generation as an integral part of their journeys	Enriched web engagement with insights from the closed-loop feedback mechanism
With Gmail Promotional Annotations that make your emails stand out from everybody else’s.	With CleverTap’s all-new email editor on CleverTap, enabling highly engaging emails and easier campaign setups.	With WhatsApp as a native channel in journeys enabling highly contextual, consistent, and true omnichannel experiences.	With Net Promoter Score (NPS) and User Rating templates for web pop-up & in-app messaging channels on CleverTap, removing any dependence on external survey tools.

	Differentiated your emails with personalizations that vastly improves open and engagement rates	With Gmail Promotional Annotations that make your emails stand out from everybody else’s.
	Empowered boundless creativity with the ability to build engaging email campaigns	With CleverTap’s all-new email editor on CleverTap, enabling highly engaging emails and easier campaign setups.
	Bridged the communication gap with the WhatsApp generation as an integral part of their journeys	With WhatsApp as a native channel in journeys enabling highly contextual, consistent, and true omnichannel experiences.
	Enriched web engagement with insights from the closed-loop feedback mechanism	With Net Promoter Score (NPS) and User Rating templates for web pop-up & in-app messaging channels on CleverTap, removing any dependence on external survey tools.

We personalized experiences and orchestrated them at scale, delivering growth and business impact with our automation capabilities

Personalization, delivered at scale with Dynamic Individualization in more engagement channels	Run campaigns for global audiences with an experience that is sensitized for their local time preferences	Razor-sharp relevance with time-sensitive customer communications ensuring superior engagement
With Liquid Tags capability in three new channels – In-App messages, Native Display, and App Inbox – you can achieve real-time message personalization with tremendous flexibility.	With the new timezone settings for global campaigns customers can send campaigns in the account timezone and set Do Not Disturb (DND) hours in the user’s timezone.	With Push TTL users will only receive push notifications until a specific date and time (absolute TTL), preventing customers from sending untimely information.

	Personalization, delivered at scale with Dynamic Individualization in more engagement channels	With Liquid Tags capability in three new channels – In-App messages, Native Display, and App Inbox – you can achieve real-time message personalization with tremendous flexibility.
	Run campaigns for global audiences with an experience that is sensitized for their local time preferences	With the new timezone settings for global campaigns customers can send campaigns in the account timezone and set Do Not Disturb (DND) hours in the user’s timezone.
	Razor-sharp relevance with time-sensitive customer communications ensuring superior engagement	With Push TTL users will only receive push notifications until a specific date and time (absolute TTL), preventing customers from sending untimely information.

We worked to build a collaborative ecosystem that truly brings everybody together

With enhancements to our Amplitude and mParticle integrations, you get a unified, 360-degree view of user data to derive actionable insights for deeper segmentation and for building hyper-personal experiences.
Our new integration with AppsFlyer helps streamline the Email-to-App experience by sending your users directly to the app interface instead of a pseudo browser, so you can create seamless experiences, and reduce drop offs significantly.

And we are Excited About 2023!

2023 will be an even more exciting year as we launch new capabilities and feature enhancements that will bring about a fundamental shift in how CleverTap adds value to your business. With all of you, our customers, partners and collaborators, we will:

Take Engagements to a Completely New Level

Emails continue to be, for many, a preferred way to communicate with customers. Therefore we invested into building a strong offering here, with CleverTap customers sending an average of 5 Billion emails a month last year.	Mobile continues to see an exponential growth in customers opting to communicate through peer-to-peer messaging apps, while the traditional SMS channels continue to blaze forward with hundreds of millions of SMS sent every month last year.	Web experience is almost always the first interaction customers have with a brand, and therefore sets the first impression. That is why we have invested so much over the last few months to make your web experiences “the best impression.”
In 2023, we will continue to invest in making emails more personalized and interactive with modern app-like, rich interactive experiences through Email AMP. Powered by deep insights, and intuitive decision-making aides like heatmaps, email will continue to boost your omnichannel experience building.	In 2023, we will advance our BSP partnership with Meta (WhatsApp) to co-create innovative experiences, while taking our SMS capabilities to the next level with a unified cross-channel command and control center. All this so that you can experiment, deliver, and report at incredible scale.	In 2023, we will continue to see a massive push in intuitive build and launch capabilities for hyper-personalized web experiences that are deeply integrated with your existing ecosystem so that you can easily create richer engagements faster.

	Emails continue to be, for many, a preferred way to communicate with customers. Therefore we invested into building a strong offering here, with CleverTap customers sending an average of 5 Billion emails a month last year.	In 2023, we will continue to invest in making emails more personalized and interactive with modern app-like, rich interactive experiences through Email AMP. Powered by deep insights, and intuitive decision-making aides like heatmaps, email will continue to boost your omnichannel experience building.
	Mobile continues to see an exponential growth in customers opting to communicate through peer-to-peer messaging apps, while the traditional SMS channels continue to blaze forward with hundreds of millions of SMS sent every month last year.	In 2023, we will advance our BSP partnership with Meta (WhatsApp) to co-create innovative experiences, while taking our SMS capabilities to the next level with a unified cross-channel command and control center. All this so that you can experiment, deliver, and report at incredible scale.
	Web experience is almost always the first interaction customers have with a brand, and therefore sets the first impression. That is why we have invested so much over the last few months to make your web experiences “the best impression.”	In 2023, we will continue to see a massive push in intuitive build and launch capabilities for hyper-personalized web experiences that are deeply integrated with your existing ecosystem so that you can easily create richer engagements faster.

Hyper-personalize at scale, every time, everywhere

Growth leaders continue to struggle with this one adage – you will never be sure, until you do it. But that is expensive. Therefore we invested into the ability to run controlled experiments at scale with predicted and later validated outcomes.	We live in a world which refuses to be stereotyped into generic “segments” and painted with a single brush stroke. We designed our Recommendation Engine 1.0 so that every user feels important and heard !	Predicting user behavior is still the holy grail. CleverTap customers have had the unique experience of being able to predict outcomes, with Intent Based Segments v1.0.
In 2023, we are Increasing the predictability of outcomes, so that you can run micro-experiments with confidence. This includes sending personalized test messages to validate engagement before actually publishing and profile node personalization at controller nodes of journeys.	In 2023, we are super charging your ability to micro-focus on your users through our Product & Content Recommendations Engine 2.0, so you can build an absolutely exclusive “for you only” experience with personalized catalogs from the plethora of options you offer every user, every time.	In 2023, we will “super-power” this with Intent Based Segments (IBS) v2.0, so you are able to create Out-Of-The-Box (OOTB) segments for a specific time-bound goal. There will be anomalies and alerts enhancement to identify unexpected/extreme user behavior quickly to proactively take corrective action.

	Growth leaders continue to struggle with this one adage – you will never be sure, until you do it. But that is expensive. Therefore we invested into the ability to run controlled experiments at scale with predicted and later validated outcomes.	In 2023, we are Increasing the predictability of outcomes, so that you can run micro-experiments with confidence. This includes sending personalized test messages to validate engagement before actually publishing and profile node personalization at controller nodes of journeys.
	We live in a world which refuses to be stereotyped into generic “segments” and painted with a single brush stroke. We designed our Recommendation Engine 1.0 so that every user feels important and heard !	In 2023, we are super charging your ability to micro-focus on your users through our Product & Content Recommendations Engine 2.0, so you can build an absolutely exclusive “for you only” experience with personalized catalogs from the plethora of options you offer every user, every time.
	Predicting user behavior is still the holy grail. CleverTap customers have had the unique experience of being able to predict outcomes, with Intent Based Segments v1.0.	In 2023, we will “super-power” this with Intent Based Segments (IBS) v2.0, so you are able to create Out-Of-The-Box (OOTB) segments for a specific time-bound goal. There will be anomalies and alerts enhancement to identify unexpected/extreme user behavior quickly to proactively take corrective action.

Supercharge Journey & Campaigns Automation

In this world of economic uncertainty, organizations will be ever more focused on retaining customers. Customers have a very high propensity to churn when they do not see value. Therefore we invested in hyper-personalized journeys which help you build exclusively for each user.	We believe in the old axiom that “practice makes perfect”. Therefore we have invested into strong experimentation capabilities so that we can ‘practice’ with experimentation done at scale that is validated with outcomes and ROI.	Gartner’s CMO leadership vision 2023 highlights that today’s customers rate relevance as a key to their interaction with a brand. We take this seriously, and thus have always built for the ability to deliver relevant experiences at the most relevant time.
In 2023, hyper-personalization will continue to be a cornerstone of innovation for us, with cross-node journeys at every engagement touch point and improved node stats to enhance omnichannel context building. We will also add smarter and faster campaign orchestration capabilities, including the option to edit a running journey incorporating additional paths, and split paths based user property.	In 2023, we are stepping up this ability with continuous experimentation for multiple journey paths and the capability to send users to the winning path for maximizing conversion.	In 2023, we are augmenting our differentiated “best time to deliver” capabilities to run complex queries to target audiences in minutes, insta compute, with the ability to pre-build target audiences for planned campaigns, pre-compute – making delivery of high volume, time sensitive engagements even faster.

In this world of economic uncertainty, organizations will be ever more focused on retaining customers. Customers have a very high propensity to churn when they do not see value. Therefore we invested in hyper-personalized journeys which help you build exclusively for each user.	In 2023, hyper-personalization will continue to be a cornerstone of innovation for us, with cross-node journeys at every engagement touch point and improved node stats to enhance omnichannel context building. We will also add smarter and faster campaign orchestration capabilities, including the option to edit a running journey incorporating additional paths, and split paths based user property.
We believe in the old axiom that “practice makes perfect”. Therefore we have invested into strong experimentation capabilities so that we can ‘practice’ with experimentation done at scale that is validated with outcomes and ROI.	In 2023, we are stepping up this ability with continuous experimentation for multiple journey paths and the capability to send users to the winning path for maximizing conversion.
Gartner’s CMO leadership vision 2023 highlights that today’s customers rate relevance as a key to their interaction with a brand. We take this seriously, and thus have always built for the ability to deliver relevant experiences at the most relevant time.	In 2023, we are augmenting our differentiated “best time to deliver” capabilities to run complex queries to target audiences in minutes, insta compute, with the ability to pre-build target audiences for planned campaigns, pre-compute – making delivery of high volume, time sensitive engagements even faster.

Be That “One Ring That Brings Them All Together”

Extending OOTB and no-code integration with the data & analytics ecosystem enhancing our Segment, mParticle and Amplitude capabilities, add integrations with Snowflake, Azure, Looker, bigquery, and multiple social channels like TikTok!
Drive API integrations across channels, like email, to Import/Export email templates and translate emails from Lokalise, Crowdin, Stripo, Taxi for Email, Knak and more, so that you orchestrate your communication with a single source of truth!
Vastly advance our already deep and native integration flow with Shopify, as we take the plugin to the next level of capabilities!

As we gear up for a great 2023, we want to reiterate our gratitude for all the inspiration, collaboration, and support we got from all of you, our customers, partners, and industry experts. It is your trust and belief in CleverTap that has helped us maintain our position as a differentiated leader. With a renewed commitment to keeping you, our customers, at the center of all our inspirations, we are confident 2023 will be bigger, better, and even more amazing.