Talk to an agent

Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.

  • See a tailored demo of CleverTap's key capabilities.
  • Get a walk-through of industry specific use cases.
  • Obtain answers to any questions about integration, go-live, and support.

Your product demo

Get to know CleverTap from the scratch. To book your personal product demo, fill out the form and start at your preferred date. Afterwards we will get in touch with you.

Please enter a valid work email

Please enter a valid phone number

  • Talk to us

    • Lifetime Value (LTV)

    Author
    Tanushree Shenvi
    November 12, 2018

    Lifetime value (LTV) is also known as customer lifetime value (CLTV or CLV), and refers to the profit margin a company expects to earn over the entire time it has a business relationship with an average customer.

    For a more complete discussion on LTV, see our entry for Customer Lifetime Value (CLTV).

    Read More About LTV

    App Engagement Metrics with CleverTap
    What are the key success metrics for tracking app engagement ...
    The Definitive Guide to Mobile App Metrics
    If you’re overwhelmed by mobile app metrics, you’re not alone. ...
    Measure Your App’s Health with Engagement Metrics
    The holy grail of all mobile app marketers has always ...
    Back to Glossary
    Related Keywords
    Uninstall

    An uninstall is the process of completely removing an application from a mobile device. Every uni...

    Read more
    Opt-in / Opt-Out

    Opt-in or opt-out refers to a user's decision to receive product information from you. The inform...

    Read more
    Customer Lifetime Value (CLTV or CLV)

    Customer lifetime value (CLTV or CLV) is also known as lifetime value (LTV), and refers to the pr...

    Read more
    Conversion Rate

    The conversion rate is the percentage of users who undertake a specific action on your mobile app...

    Read more