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With geofencing, run location-based marketing campaigns when a user is in close proximity to a physical location such as a retail store or restaurant.
Create a virtual circle around a physical location so when a customer enters or exits, they will receive a message. This message will be sent whether or not a customer is in the app. For example, a pizza chain restaurant could send a limited time offer when a customer walks into the geofence.
The feature is available with the Advanced Plan.