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CleverTap vs. Braze

CleverTap does everything that Braze does — and so much more! Find out how much more you get with our comprehensive retention and engagement platform.

CT Braze
Unlimited profile & behavior history
10 years of data lookback
10,000 data points per user per month
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Flows to analyse and then optimise how users navigate through your app before completing specific events such as a purchase, cart abandonment, profile completion, and so on check cross
Pivots to help identify hidden patterns and hotspots in your data via tables and other data visualizations tools check cross
Real Impact Dashboard for a long-term view of the consolidated impact of your engagement campaigns on business metrics check cross
Lifecycle Optimizer to understand customers within the context of defined lifecycle stages,and view their progress from one stage to the next check cross
Funnels to identify how users navigate your app and where they drop off or convert. For product analytics as well as for campaigns. check cross
Cohorts to help analyze and compare how different user groups behave over time in onboarding, purchasing, and uninstalling. For product analytics as well as for campaigns
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RFM segmentation to perform one-click, ML-powered Recency, Frequency, Monetary value segmentation. Works at any scale. check cross
Signed Call to use industry-first, in-app voice capability for secure and contextual communication with your users check cross
Push notification enhancement (RenderMax) to deliver to over 90% of users, including Chinese OEM providers with custom rendering check cross
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Get It Straight From the Source: What Our Customers Say About Us

Our customers across industries rely on our platform to engage and retain their users. From our cutting-edge features to our attentive support, we strive to be a true partner to our customers’ success.

CleverTap is an easy-to-use and intuitive tool to engage with customers. We are also very happy and impressed with the support the Customer success team provided.”

Maybelle Cheah  | 
Customer Analytics Team Lead, Boost

The big problem that CleverTap helped to solve was understanding the performance of our campaigns.”

Rory Geoghegan  | 
Head of Product, YouNow

With CleverTap, we don’t have to keep switching between platforms. Our campaign analytics are a single refresh away. We can easily create a funnel or analyze a cohort using the dashboard.”

Asiyeh Attar  | 
Product Manager, Edenred UAE

CleverTap is a powerful engagement tool which delivers a lot more than most CRM tools in the market in terms of analytics and building effective journeys.”

Denis Mikheev  | 
CRM & Direct Communication Manager, Paysend
Your benefits

The customer engagement platform your entire team will love

Personalize Conten All-in-One solution

Unlike Braze, we’ve got everything you need to engage and retain users across mobile & web, as well as store customer data.

Personalize Conten Automated, Personalized Messaging

Braze can only give you 250 data points per user. CleverTap gives you 10,000 data points per user, allowing you to deliver truly personalised content.

Personalize Conten Advanced Analytics

Get actionable analytics without needing a third-party tool! Use cohorts, compare segments, and measure real impact, plus use Flows, Pivots, and more.

Personalize Conten Limitless Scalability

Need to message a million users an hour? Braze can’t help you. Our platform can scale with you to reach over 30 million messages per hour. Limiting your growth shouldn’t ever be an option.

Personalize Conten Lifecycle Optimization

We have guided frameworks to move users across lifecycle stages.

Personalize Conten Voice Calling within App

Unlike Braze, you get in-app voice capability for secure and contextual communication with your users.

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See what Marketers & Product Owners say about us on G2

CleverTap reviews sourced by G2

CleverTap Customers Span the Globe

Thousands of brands in over 100 countries use our retention & growth platform to improve LTV and retention dramatically.

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Want to retain customers and grow lifetime value?