Accelerate and Optimize Customer Lifecycle Management

Improve Customer Lifetime Value and Profitability using Automated Segmentation with RFM

Customer Data Platform
TriggeredCampaignsJourneysPush NotificationCleverCampaignsControlGroupsA/B TestingIntent BasedSegmentationProductRecommendationsBest Timeto Deliver

Optimize User Experiences with a Revolutionary CLM Model that Adapts to Your Growth

Traditional customer lifecycle management comes in five stages – awareness, activation, retention, revenue and referral are not actionable. Keep up with lifecycle changes in real time with CleverTap’s automated segmentation using recency, frequency, and monetary analysis (RFM). Constantly monitor the health of your audience to provide a consistent user experience across every lifecycle stage.
online offline data sources
unified customer profile

Use Machine Learning to Build Actionable User Segments with RFM

RFM tool constantly monitors the health of your audience to run machine learning models on your data to automatically present 10 actionable segments of users based on their evolving customer lifecycle management stages. Instantly identify champions, loyal users, at-risk or hibernating users to build contextual campaigns that respond to user needs in real-time.

Automate Customer Lifecycle Management Across Engagement Channels

Businesses that are able to predict relevant user behaviors and respond in a timely manner win. Why should your growth team be left behind? Whether you’re turning new users into champions or incentivizing loyal users to buy more, Journeys will help weave together engagement campaigns using push, email, SMS, and much more.
automate user segmentation
user engagement strategy

Measure, Track, and Improve Customer Lifetime Value

Effective CLM helps improve customer lifetime value and increase profitability with relevance. Tailor your marketing based on lifecycle stages to create a data-driven approach to customer engagement. Use actions that are optimal for each lifecycle stage – for example, reward loyal users, run a referral program on champions, and target monetization programs on promising customers.