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Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences. In the U.S., for instance, more than 137 million travel app downloads were recorded in the second quarter of 2022. Still, even the best travel apps face intense competition in a market dominated by a handful of industry leaders.
To remain competitive, travel apps must keep users engaged even when they’re not traveling or planning a trip. Boosting engagement will establish your app as one of the best travel apps on the market and prevent churn. So, let’s look at three proven strategies to improve interaction with your app.
According to our Travel App Engagement Benchmark Report, the best travel apps see an average of 12 app launches per active user monthly.
App use typically spikes when users are actively planning a trip and then drops when the trip is over. But knowing exactly how frequently users launch your app will help you develop a communication strategy that encourages app engagement in a meaningful way.
Push notifications, SMS, and in-app messaging are key ways to create a sticky and unified user experience. When tactfully applied, they’ll bring users back to your app and increase retention over time. However, you must know when and how to leverage each messaging channel. Sending too many messages—or irrelevant ones—could cause users to opt out of receiving in-app and push notifications.
Let these best practices guide your communication frequency and timing:
The average time to action measures the time it takes new users to move from onboarding to deeper app engagement. Travel apps see approximately 36% of new users converting within their first week of onboarding. While this isn’t terrible, it is somewhat bleak compared to other industries. For instance, 76% of fintech app users convert within the first week.
Setting yourself up as one of the best travel apps requires removing any obstacles that hinder the user experience, and therefore, conversion. After all, a complicated user interface that’s hard to navigate or requires too many in-app forms is a sure way to frustrate users, leading to uninstalls.
Collaborate with your team to closely examine every step of a user’s experience so you can spot the roadblocks that keep them from converting. For instance:
In-app analytics about user behavior can also help you identify common problem areas where users are dropping off. Once you have the answers, make changes quickly. Every day that passes means losing users that are unlikely to return.
It’s also essential to examine how you communicate with new users. Tactfully guide them deeper down the funnel without deviating from their core goal—otherwise, they may assume you don’t offer or understand what they want. Keep messages targeted, timely, and contextual and avoid overwhelming users with too many options.
On average, 13% of new users stay active on travel apps one week after installing and registering. To avoid becoming a single-use app, it’s crucial to convince new users of the additional value you provide. Consider these tips to keep users engaged and position yourself as one of the best travel apps on the market.
Travel has changed significantly. Consumers have high expectations of both their travel providers and their digital experiences. The best travel apps remain relevant, on-trend, and consistent by leveraging the right digital tools—and you can too.
CleverTap’s comprehensive platform allows you to manage your app user experience at scale. Track and compare user groups, recognize feature stickiness, identify your most effective acquisition campaigns, and win back uninstalls. With automated and easy-to-understand data analytics around user behavior and interests, you can optimize every touchpoint and personalize messaging to strategically boost engagement.
Elevating your travel app to the next level is a lot easier than you think. Download our free Travel App Engagement Benchmark Report for the top 10 metrics marketers need to know.
Travel App Engagement Benchmark Report